Imagination leads to creativity.
Creativity leads to innovation.
Innovation leads to entrepreneurship.
~ Tina Seelig
Engaging in the Design Thinking process is a human-centered approach to creative problem solving. Regardless of what you call the stages of the process, or how you draw the progression, at its core is a belief that people can make the(ir) world a better place by engaging in divergent thinking practices. What is sometimes missing in the implementation of design thinking, especially in the classroom, is an understanding of how ideas develop and take shape. Enter Stanford University Professor Tina Seelig, who teaches a creativity course at Stanford, and her book Creativity Rules.
Seelig’s book focuses on the four components of the Invention Cycle: imagination, creativity, innovation, and entrepreneurship. Imagination is envisioning things that do not exist. It requires engagement and the ability to envision alternatives. Creativity is applying imagination to address a challenge. Creativity requires motivation and experimentation to address a challenge. Innovation is applying creativity to generate unique solutions through focusing and reframing to generate unique solutions. And Entrepreneurship, which requires persistence and the ability to inspire others, is applying innovation, scaling ideas, and thereby inspiring others’ imagination.
When considering the Invention Cycle, it’s important to understand how the four components build upon each other. As Seelig explains, imagination requires curiosity, engagement, and the ability to conceive of ideas in your mind. Creativity then fills a specific need and are manifest in the world. With creativity, new ideas only need to be new to the creator, and not the world. However, with innovation, the ideas are new to the world, not just the inventor. Therefore, the world must be looked at from a fresh perspective by challenging assumptions, reframing situations, and connecting ideas from disparate disciplines. Once the innovative idea is developed, it is entrepreneurship that brings the unique ideas to scale.
Because Design Thinking is focused on problem solving, and not selling a new product, entrepreneurship is not called out as part of the process, although it does fit in the test/feedback stage. Spencer and Juliani noted in Launch that marketing skills help students learn how to share their work with an authentic audience. Building on that principle. then, entrepreneurial skills teach students how to go beyond simply sharing the work and actually bring an idea to fruition. Seelig explains:
It’s a crime not to teach people to be entrepreneurial. We’re each responsible for building our own lives and for repairing the broader problems of the world. Skills related to innovation and entrepreneurship are the keys to seeing and seizing those opportunities. People should emerge from school with agency, feeling empowered to address the opportunities and challenges that await them.
According to thought leaders, the advances in technology are moving us towards an “imagination economy”. This economy is defined as one in which “intuitive and creative thinking create economic value, after logical and rational thinking has been outsourced to other economies.” Looking at the Invention Cycle as a transparent layer atop the Design Thinking process, it becomes even more evident that we do our students a huge disservice if we do not provide meaningful ways for them to develop their imaginative, creative, innovative, and entrepreneurial skills. Like all soft (but critical!) skills, these can be developed and are critical to students (and their teachers), regardless of their career paths.
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I have to admit, part of the reason I picked up this book at the library was to joke with my daughter. One of the things she will tell you about me is that I am anything but overly peppy or bubbly. It’s not that I am negative, or a “Debbie Downer.” I consider myself more of a realist who likes to look at all potential outcomes of a situation. So when I saw this book displayed on the bookshelf, I thought it’d be a great kick off to my 2018 reading list.
I just keep thinking about the anxiety levels of my daughter leading in to her high school final exams. She was a miserable human being. I saw more tears in a 7 day span than I had probably seen the past year. And I wonder if it’s because our current society focuses so much on positive thinking and goals and “you can do it.” Her fear of not doing “it” was crippling her. Had she been exposed to negative thinking, she would have been able to see that the worst-case scenario (failing the test) would have resulted in maybe a B in a class. And truly, in the grander scheme of things, is that B worth the anxiety she put herself through? (She passed, by the way, and maintained her straight A record…)
As you may have read, my one word for 2018 is COMMIT. One of my commitments is to read more. So it was only fitting that Daniel Pink would include an article about how to read more in his most recent Pink newsletter. (I sware he included it just for me!)
A few days ago, I publicly declared that I was reclaiming my love of reading in 2018, and to do that, I would be trying to read a book(ish) a week. The first step in this journey was dusting off my library card and making a trip to the stacks. Such fun to roam the aisles and pick up books I wouldn’t otherwise select!


The other day, my boyfriend told me he didn’t know what to buy me for Christmas, because I don’t have any hobbies. It made me stop and reflect because I always considered reading a hobby of mine. When I was little, my mom would punish me by sending me outside to play because I just wanted to read. I remember refusing to leave my room for days at a time because I was wrapped up in the Witching Hour series by Anne Rice, and then Imajica by Clive Barker and oh, the joy of holing up with every Neil Gaiman book! I remember crying during Harry Potter, and rooting for love to win in Jane Eyre, and adding quote after quote to my quote journals while reading Kierkegaard and Camus and Sartre and Hesse. My professional spirit grew with Daniel Pink, Sir Ken Robinson, Pat Lencioni, and Simon Sinek. I have always been in love with the ideas in books.